There are many small-big companies in the world and Spire Payments is a perfect example. A worldwide recognised brand of credit-card hand terminal manufacturers but yet operate from a small efficient base locally with a highly experienced dedicated staff.
RLA Agency was already looking after the marketing of the company with organising their upcoming conference and needed to have corporate profile videos produced for it. The best way to do this was to use the employees of the company who are not actors or presenters, to promote their own company.
It is always harder to go this route as it makes filming difficult, especially in a living/working environment when nothing can be stopped. But the extra effort is always worth it as the passion of the people involved, telling their own stories are very hard to match in any other way.
The seminar/exhibition of their new wares also needed to be filmed for the investors and partners of the business, as this turned out so well, a “promo” version of it was also produced to use online and for other promotional purposes.
